Weyra

Brand Identity · Completed 2023

I shaped Weyra’s identity to challenge outdated narratives about Ethiopian youth, uniting 100+ participants across government, media, civil society, and youth organizations.

An Olive Branch Reimagined

Weyra needed an identity that presented peacebuilding as something young people could actively shape, not just a response to conflict. I built a contemporary visual identity around the olive branch, giving the organization a clear, recognizable voice without relying on the familiar visual language of NGOs.

A Clear Voice Everywhere

Acumin Variable Concept suits signage, social media, and editorial layouts. It is geometric, clear, and approachable.

Familiarly Ethiopian

Familiar Ethiopian colors bring warmth and youth to the palette, keeping the visual language grounded and true to its subject.