Origen

Brand Identity · Completed 2025

Designing Origen’s brand identity and packaging to stand out with a distinctive, premium look in Spain’s sea of minimalist coffee brands.

Born in the Highlands

Premium coffee shelves are full of the same quiet minimalism and no emphasis on origin. But Origen’s coffee comes from Ethiopia, coffee’s birthplace. So the identity had to look Ethiopian, not generic, and still hold its own on a Spanish specialty shelf.

Heritage Meets Modernity

Cormorant Garamond brings historical weight and editorial elegance, anchoring the identity in craft and origin storytelling through its high-contrast serif structure. DM Sans provides a clean, modern counterweight, delivering geometric precision and sharp legibility across product labels, origin specs, and roasting profiles.

Highland Inspired Color

While competitors defaulted to sterile minimalism, we rooted the brand in the warmth and history of its original landscape.